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SurveySquare.com, one of today’s leading web-based, self-service survey
applications, is pleased to announce its service partnership with ShopKo, LLC
(NYSE: SKO), a publicly-held, independent company. As its exclusive survey
solution provider, SurveySquare will support the company’s 148 store locations
across the United States.
ShopKo needed a cost-effective
strategy for gathering critical customer feedback from all of its store
locations. The solution it selected had to be capable of managing large
amounts of data, analyzing results in a measurable format and reporting results
directly to ShopKo management. The company also needed intuitive and
streamlined technology, so one person could run the entire project without
hiring additional staff.
After extensive research, ShopKo LLC
determined that SurveySquare.com met all of their needs. “We’re delighted
to welcome ShopKo to the SurveySquare family and look forward to a long-term,
rewarding business relationship,” explains Jay Farr, SurveySquare founder and
designer.
The web-based solution helped ShopKo
develop a single universal survey, providing a simple and direct URL link for
its cash register receipts. With this technology, customers are able to
go online and complete a quick survey in exchange for one entry in ShopKo’s
monthly drawing.
Total survey automation has opened
the door to even greater feedback channels from hundreds of customers every
day. As a result, ShopKo now equips store managers with the data and
knowledge they need to fully satisfy their most valuable asset – their
customers.
“SurveySquare has been very easy to
work with and has made the process a real pleasure,” explains Doug McHose,
Senior Vice President of ShopKo Store Operations. “SurveySquare has added
tremendous value in terms of our overall customer feedback. We now get
information daily from our customers around their overall experience in all of
our stores, where we are delighting them and where we have opportunities to
improve. The process to launch was very non-intrusive.”
To learn more about SurveySquare,
request a quote, watch a demo or apply for a free 30-day trial, visit
www.SurveySquare.com. To learn more about ShopKo, sign-up for the
company’s weekly promotional emails, find a store location near you or browse
the ShopKo weekly flyer, visit www.shopko.com.
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